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The Facts About Mobile Marketing

There are some very important facts available to support the need for a mobile marketing plan, focused on the mobile web.

• In October of 2006, the World Wide Web Consortium and ICANN announced that .mobi would be a new top-level-domain name.
  
  
• Currently 1/3 of humankind has mobile internet access, which is twice as many as the number of internet-connected PCs.
  
  
• 50% of the world's population is expected to have access to the Internet through a mobile device in 3 years!
  
  
• Mobile web technologies allow us to provide location-specific resources to users.
  
  
• The United States is far behind the Asian and European mobile communities.
  
  
• Development of mobile websites and mobile applications is very different from their desktop counterparts, and requires specialized knowledge of the platform.

For more information and facts about mobile marketing and the mobile web, visit the Life's Mobile Blog. We do our best to continually add news and information as it happens in the mobile world.