Red Bottom Shoes
Why Market to Mobile Users?
We often get inquiries from businesses wondering if they should be
targeting mobile
users through
dotmobi websites or
mobile marketing campaigns, and very often we
find that there is a strong, viable mobile market to promote the business' goods and services to.
There are some key characteristics of the mobile audience that make them very attractive to target. The following list provides our view of the key opportunities in mobile marketing:
An Enormous Market that Continues to Grow
The mobile browsing market is expected to grow 30% annually between 2005 and 2010. This is much faster growth than the personal computer, and even the iPod! As this
group continues to grow and the demand for higher speed wireless connections from
phones and handheld devices is pressed upon mobile service providers such as T-mobile
and Verizon, opportunities to sell and market to mobile customers will become more
and more crowded.
With an accessible, mobile population currently totaling 1/3 of humankind (about
2.2 BILION people), the mobile consumer is a prime target for most businesses.
The First-to-Market Opportunity Still Exists in Most Industries
Because the US mobile market is playing catch-up with the rest of the globe, there
is still a tremendous opportunity
to be first to market with a strong advertising
campaign and dotmobi web presence.
Wouldn't you like to be there for your customers when your competition is nowhere
to be found?
Mobile Means You Can Be There for Your Market All the Time
Let's face it, our cell phones have become as important as our wallets and purses
in everyday living. Whether it's in the grocery store checkout, sitting in
a restaurant, or waiting in traffic, mobile devices have become a tremendous source
of entertainment, communication, and information.
As cellular data connections grow in number, the mobile web and dotmobi websites
will be the source for on-demand information.